Shelfie’ by ‘Lakeba’ is a fully autonomous shelf scanning camera system.
It has the potential to save a retailer hundreds of thousands of dollars per year by eliminating the need for employees to undertake tedious counting tasks and reducing missed sales opportunities due to lack of stock.

Producer: George Opadchy

Lead Camera /  Graphics: Curtis Redden

Assistant Camera: Sam Page

Editor / Post Production: Curtis Redden

Short-form video content for local innovative group ‘Lakeba Group’ and ‘Microsoft’.
Shelfie is an Ai camera and tablet application to drive in-store performance for fashion and retail. Here we filmed in Glue Store.

Microsoft CEO, Satya Nadella showcasing Shelfie at the Microsoft Inspire event in 2017.