We produced a series of visual stories for Nikon’s new Nikon 1 AW1 tough inter-changeable lens camera. Our goal from Nikon was to highlight the special photo and video features and show off it’s rugged waterproof and shockproof capabilities

Nikon took the new Nikon 1 AW1 tough inter-changeble lens system camera to Stradebroke Island and put it to the test. With the AW1 camera you can capture stunning images anywhere life takes you. Waterproof, Shockproof and Freeze-proof, you’ll never miss the perfect shot again.

– Photography has never been so easy.


These were showcased on social media, youtube and their marketing platforms.

Producer & Writer: George Opadchy

Director: Mick Wilcomes

Editor: Curtis Redden

Video / Photography: Curtis Redden Mick Wilcomes Nimai Strickland
Ted Grambeau

RC helicopter pilot: Bali Strickland

“Well done on the behind the scenes story, you guys nailed it! Thank you”


– John Young – Product Marketing Manager

For Nikon’s I AM campaign, we go behind the scenes with Surfing Australia and Ted Grambeau showcasing the new waterproof, shockproof and freeze-proof Nikon 1 AW1. On location in Australia on the North Coast of Queensland.