We produced a series of visual stories for Nikon’s new Nikon 1 AW1 tough inter-changeable lens camera. Our goal from Nikon was to highlight the special photo and video features and show off it’s rugged waterproof and shockproof capabilities.



Nikon took the new Nikon 1 AW1 tough inter-changeble lens system camera to Stradebroke Island and put it to the test. With the AW1 camera you can capture stunning images anywhere life takes you. Waterproof, Shockproof and Freeze-proof, you’ll never miss the perfect shot again.

– Photography has never been so easy.


NIKON AW1 – I AM PRODUCTIVE

For Nikon’s I AM campaign, we go behind the scenes with Surfing Australia and Ted Grambeau showcasing the new waterproof, shockproof and freeze-proof Nikon 1 AW1. On location in Australia on the North Coast of Queensland.

Producer & Writer: George Opadchy
Director: Mick Wilcomes
Editor: Curtis Redden
Video / Photography: Curtis Redden Mick Wilcomes Nimai Strickland
Ted Grambeau
RC helicopter pilot: Bali Strickland


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“Well done on the behind the scenes story, you guys nailed it! Thank you”

– John Young – Product Marketing Manager


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NIKON AW1 – I AM READY

NIKON AW1 – I AM ADVENTUROUS

NIKON1 AW1 – Showreel

NIKON AW1 – I AM FUN

NIKON1 AW1 – I AM NEW

Nikon took the new Nikon 1 AW1 tough inter-changeble lens system camera to Stradebroke Island and put it to the test.

With the AW1 camera you can capture stunning images anywhere life takes you. Waterproof, Shockproof and Freeze-proof, you’ll never miss the perfect shot again. Photography has never been so easy.

Shot on location in Australia on the North Coast of Queensland.

Producer & Writer: George Opadchy
Director: Mick Wilcomes
Video / Photography: Curtis Redden Mick Wilcomes Nimai Strickland
Ted Grambeau
RC helicopter pilot: Bali Strickland